Game developers often focus heavily on coding and design, but overlook how players will actually discover their games. App Store Optimization (ASO) is becoming a must-have for visibility, especially for indie projects made with engines like Flax. Along with ASO, many studios now rely on digital marketing services such as social media ads, influencer outreach, and SEO to maximize downloads. Has anyone here combined ASO with broader marketing strategies? What results did you see?
