I’m curious about how impactful color psychology is in graphic design. Do you think color psychology can affect user behavior and brand perception, or is it mostly just about how things look? I would love to hear your thoughts and experiences!
I would say that’s important and I can give a (pesonal) example.
Quantum Conundrum (2012) was developed by the same person who designed Portal (2007).
So, when I heard about it, I was very interested to play it.
But this game has been the only one that make me asleep. I’m not kidding.
There are games in which, after little or a while, I’m not interested to play, but never a game have made me sleepy.
I was intrigued to find out why, and concluded that the problem was the use of the colors on the enviroment design.
If you play the game, you can see that the overall colors are dull, they are not used to separate thing (like background and interactable objects) or caught your attention (like today’s overused yellow), and this dullness somehow make the game (at least for me) very tedious to play.
I think that if the game used brightest and distinct colors and textures, it would have been more succesful.